Choosing a domain name is the first step in creating your online presence. The right domain name will help to establish your online credibility and can be a key part of your organizations branding strategy.

Domain names can be categorized into Top Level Domains (TLDs) and country code Top Level Domains (ccTLDs) and represents the suffixes on a domain. Domain names ending with .com, .org, .net, .info, .biz, .name, .mobi, .asia , or .tel are examples of TLDs whereas the ones ending with .ca, .us, .de, .fr, .gh, .in, .it, .es are examples of ccTLDs.

You can choose from different extensions when purchasing your domain. Most organizations buy their domain in different extensions (e.g company.com, company.biz, company.us, company.ca) to protect their brand identity or to identify with countries that they operate in.

Here are some tips for choosing the right domain name for your company or organization.

Keep it Simple and Easy to Remember
A domain name is your address on the Internet so keep it simple and easy to remember! If a domain requires a lot of attention to type correctly then you have lost part of its marketing value. Avoid long names and try to pick a name that is easy to remember.

Avoid Hyphens and Numbers
Hyphens and numbers make it hard to verbally promote your website. This is important if you advertise through radio or over the phone. You do not want your customers to be unable to find your website simply because they have spelled it incorrectly.

Use your Company or Brand Name
You want your customers to easily associate your domain name with your business or brand. When registering your domain, try to choose a name that is based on your company or brand. To avoid competitors purchasing similar domains it is also advisable to purchase domains in different extensions (e.g .com, .ca, .org, .net).

Register your domain name for more than 1 year
You have an option to purchase your domain for a period of 1 to 10 years. We recommend purchasing your domain for more than 1 year as this gives you the security of knowing you will own it for a long time. If you allow your domain name to expire, it becomes available for purchase to the general public. Always remember to renew before the expiration date or your could lose the right to use it!

Choose Automatic Renewal for your domain
When registering your domain, there is an option to automatically renew it at the end of its expiration. Choose this option to reduce the chance that you forget to renew!

Get started with our easy to use domain name registration system. Buy your domain name today!