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Yearly Archives: 2011

$100 Free AdWords Coupon!

Posted on by Posted in Google, Google AdWords, Marketing, Small Business
DANIPA is offering you a $100 gift coupon to advertise your business on Google AdWords. It’s time to make sure potential clients can find you on Google! Google lets you publish text ads next to Google search results whenever a user is searching for your products or services.
It’s a great way to reach thousands of potential clients, at exactly the right moment, when they actively searching for your type of business! $100 Google AdWords CouponAdWords advertising will benefit your business because of the following reasons:

  1. Quick and easy.
    Create your advertising campaign online within just minutes.
  2. Get targeted traffic.
    Your ads appear next to search results when a user searches for words of your choice.
    If you are a florist in NY you can choose to show an ad next to the search “NY flower delivery”.
  3. Pay only for clicks.
    You pay only when someone shows interest in you by clicking on your ad.
  4. Control your costs.
    You decide how much to pay per click, and determine your budget.
  5. Enjoy Powerful reportingAdWords lets you know your results at all times.

How to claim your $100 Google advertising voucher:

  1. Request your free $100 gift coupon!
  2. Visit www.google.com/ads and get started with AdWords
  3. Complete the sign-up process and create your first campaign.
  4. When entering billing details you will be prompted to enter your code.
  5. You can also enter the code later under the “billing” tab in your AdWords account.
    Please use capital letters and keep the hyphens.

We wish you good luck and business success with your AdWords campaign!

Terms and conditions: Promotional credit must be applied to a new AdWords account within 14 days of creating the AdWords account and is valid only for new Google AdWords. Advertisers will be charged for all advertising that exceeds the promotional credit. Advertisers can suspend their ads anytime before the promotional credit amount is exhausted if they do not wish to receive additional advertising charges. Offer subject to ad approval, valid registration, and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers with self-managed signup accounts are subject to a $5 (CAD10) activation fee and Advertisers who choose prepay billing are subject to a $10 (CAD20) minimum prepayment fee before their account is activated. Any such prepay amount will be credited to Advertiser’s account once account is activated. However, these fees will be debited from the promotional credit if Advertiser’s account was created after July 15, 2010 – that is, you will not be charged the activation fee. Offer valid only for sign ups through the URL provided for the promotion by customers with a billing address in the US or Canada. Your use of this voucher and/or the promotional credit constitutes your acceptance of these terms and conditions. Offer void where prohibited by law. Expires 05/31/2012

Using Technology to Expand Your Business Growth

Posted on by Posted in Business, Small Business, Web Development
The key to success for business growth lies in the use of technology. Technology allows you to create efficiencies in your business processes and expand your market reach to different geographical areas. The Internet is a great technological advancement that allows people to connect anywhere in the world and it is an excellent tool for driving business growth. For example, if you have a business in Toronto, it is easy to showcase and market your products to someone in Vancouver, New York, Los Angeles or London if you have a website thereby expanding your market to these areas. People around the world are using the Internet to find products and services and are either buying the product online or going to the store to buy them.  Successful companies are using their websites to connect with these customers and are using their increased market reach to drive the growth of their business.

In this article I will detail some of the key reasons for having a website for your business.

Online Brochure

Think of your website as an online brochure and employee.  Your customers can access it anywhere and at anytime to find out more about your products and services. It allows you to advertise your business 365/24/7 and the changes made to your products and services are immediately visible to your visitors. In essence, it gives you an employee who never sleeps and who is always promoting your products exactly how you want them to. Today’s technology allows for a safe and secure online transaction.  You can now use your website to sell products, take payments and generate invoices! This allows for the entire sales cycle to take place online!


Cost Effective
Using a website to showcase your products and services is a cost effective marketing tool when compared to the high cost of traditional print media.  Newspapers and print advertisements have a limited amount of space to promote your business and are usually considered a passive sales tool. A website is not limited in the amount of information that you can provide; you can gather visitor information, understand where your customers are located and what they think of your products and services.  Using this information you can then proactively reach out to them with new product information or even a monthly newsletter.  Adding a website address to your print media can expand the effectiveness of the ad and creates additional opportunities to stay in contact and/or close a sale.

Enhance Your Customer Service  
Your website can be used to enhance your customer service. It can offer easy to access information regarding your address, hours of operation, detailed product descriptions, pricing, and special events. With the addition of a “Frequently Asked Questions” section you can reduce the amount of time spent on the phone giving out the same information to different customers.  Utilizing your website in this way saves you time and money allowing you to focus on other aspects of your business.

Competitive Advantage
Studies have shown that more and more businesses are investing in a web presence because of the enormous advantages it presents.  Most people now search online to learn more about a product before they decide to buy it. Your competitors may already be online selling to customers that you have never met.  Regain the competitive advantage by using your website to provide information that distinguishes your business from that of your competition.  Stay ahead of the curve and don’t be left out!

Creating your online presence is an exciting journey as you get to decide on how you want your website to look, what information you want to display and what products you want to promote.  You can easily use website templates to design a website or employ the services of a Professional web designer to develop a website that has everything you need in the style and format that you want.  Whatever you choose, a well-designed website can give you the competitive edge that today`s marketplace demands and it is a great way to market yourself, business or organization in an increasingly competitive economy.

Securing your Website with an SSL Certificate

Posted on by Posted in Business, Internet Security, SSL Certificate

An SSL certificate allows secure communication between a web server and clients accessing it. In the case of web browsers surfing secure web sites, SSL communication starts with the web browser requesting the digital certificate from the web server. The certificate contains the hostname of the web server, an expiration date of the certificate, the public key of the web server, and is signed by a Certificate Authority (CA) like VeriSign, Comodo, GeoTrust or Thawte.

The web browser can validate all of these pieces of information except for the public key of the web server. If all of the verifiable components pass validation, the web browser will generate its own public key and send it back to the web server. When the web browser’s public key is sent back to the web server as a response, it uses the web server’s public key, which was contained within the certificate, to encrypt the browser’s public key being sent. Now both the web server and web browser will be able to communicate with each using secure, encrypted communications because they have exchanged each of their public keys.

SSL Certificates are most commonly used for transmitting confidential banking or credit card information or during a secure login. A website visually shows that they are using an SSL Certificate by use of a small padlock icon in the browser. On any page that is secured, the icon will change to the locked image. Installing an SSL Certificate increases the confidence of visitors and customers.

There are a variety of SSL Certificates available:

Domain Validation SSL Certificates (DV SSL)

These certificates are issued only after the domain ownership has been validated via email. Company and business documents are not required during the validation process. This is the fastest SSL issuance process.

Organization Validation SSL Certificates (OV SSL)

This certificate is issued after the business is manually validated. Business documents are required and the process can take up to three business days to complete. The OV SSL’s are highly recommended for companies that have online shopping cart features. This SSL is rated more secure than the Domain Validation SSL.

Extended Validation SSL Certificates (EV SSL)

The EV SSL is the highest rated certificate. It provides a green address bar which is exclusive to the EV SSL to provide visual assurance to visitors that the site is verified and secured.

Wildcard SSL Certificates (Wildcard SSL)

Wildcard SSL Certificates are designed to secure unlimited sub domains over a single fully qualified domain name (FQDN). This certificate is used by companies that have a primary domain as well as multiple sub domains.

Multiple-Domain SSL (SAN SSL-UCC SSL)

Multiple Domain Certificates (MDC) are used for securing up to 100 domains under one certificate. The domains must be run on the same server to qualify for the single certificate. This certificate allows you to consolidate your SSL management process and manages the SSL encryption for all of your domains under a single SSL Certificate.

SGC SSL Certificates (SGC SSL)

SGC SSL Certificates upgrade the encryption capabilities of older browsers from a 40-bit encryption into a 128-bit or 256-bit encryption. This means your website has the highest rating for protection and is trusted by the highest number of browsers including older versions of Windows and Internet Explorer.

Who should use an SSL Certificate?

Any organization that is transmitting sensitive information through their website should use SSL Certificates.

Typical organizations include but are not limited to:

– Online Retailers
– Banks
– Government Organizations
– Educational Institutions
– Organizations and intranets that want to protect sensitive company data

DANIPA is pleased to offer SSL Certificates from Industry leading brands for our customers! Click here to get started!

Professional Email Addresses

Posted on by Posted in Biz Tips, Marketing, Small Business

Why your “free” email will cost you

As a busy professional you work hard to build a positive brand around the work you do. In fact, many of today’s legal, accounting, real estate and other professionals benefit from having a business that conveys trust.

A lack of trust and perceived professionalism can directly translate to lost revenue

There are lots of ways that you have worked to build positive brand and inspire trust with your clients. Pleasant phone greetings when a client calls in, a professional sign over the office entrance, even stationary on a nice paper stock are important to let your clients know that you’re serious about your business.

How does it look after a great conversation with a potential customer when you hand them your card and the email address that you use for important business conversations is from one of the generic email providers like Hotmail or Yahoo?

Put another way; imagine a lawyer with an email address of lawyerbob@hotmail.com. Do you think Bob’s clients are comfortable knowing that private correspondence with their lawyer was being translated through a generic email service? How would their perception change if Bob’s email was Bob@Robertsonlawoffice.com?

Professional branding aside, there are some great reasons to have your email at your own domain name for business email:

Who’s going to help?

Delete an email? Can’t log into your account? Have a questions about the number of emails that you can send from your account? The generic email service providers have self-service tools to help you figure out your problem, but what can you do if you still have a problem? Who will you talk to and how long will you have to wait for help?

Avoid embarrassing communication errors

Imagine that a client is sending their year-end tax information to the accountants free Hotmail account at sarah.smyth@hotmail.com. Can you guess the amount of times that Sarah’s clients have emailed their sensitive financial documents to sara.smith@hotmail.com? Sure it’s the clients fault for not double checking the email, but could this have been prevented if she were sarah@reliableaccountants.com?

If you are serious about your business and your brand, consider how current and potential clients are judging you by a simple email address! Give your company the professional look of an email based on your domain!

Already have a domain? Then contact DANIPA today! You can get up to 10 email accounts for your business!

Need a domain? Click here to get started!

It’s that easy!

Understanding Search Engine Optimization (SEO)

Posted on by Posted in Biz Tips, Business, SEO, Small Business

As mentioned in previous posts, the Internet has become an incredible tool for increasing sales and brand recognition. Utilizing your web presence to reach out to the millions of people searching for information and products has undeniable potential!

As we are designing your new website Danipa ensures that your site is search engine friendly from the bottom up. If you already have an online presence then you want to make sure that you are reaching those customers! Search Engine Optimization (SEO) is a simple and effective way to reach potential customers. Optimizing your website is a great way to ensure that your website is among the top returns for people searching for your products on search engines like BING, Google or MSN.

Some basic SEO tactics that Danipa employs when designing or re-designing a site can include:

  • The creation of unique and accurate page titles
  • The use of “description” meta tags
  • Improvement of site structure
  • Improvement of URL structure
  • Ensuring that the website is easy to navigate
  • Optimization of website content
  • Improvement of anchor text
  • Optimizing the use of images
  • Use of appropriate heading tags
  • Increasing the number of inbound links
  • Technical advice on website development, i.e hosting, error pages, use of JavaScript
  • Management of online business development campaigns
  • Keyword searches

If you are looking for detailed information on how search engines work or for technical information on making your website “Google Friendly” then we recommend you visit Google’s help pages at: http://www.google.com/support/webmasters/bin/topic.py?topic=19494.

A good time to utilize SEO services is when you are considering a site re-design or planning to launch a new site. Please feel free to visit www.danipa.com to request a quote!