As mentioned in previous posts, the Internet has become an incredible tool for increasing sales and brand recognition. Utilizing your web presence to reach out to the millions of people searching for information and products has undeniable potential!

As we are designing your new website Danipa ensures that your site is search engine friendly from the bottom up. If you already have an online presence then you want to make sure that you are reaching those customers! Search Engine Optimization (SEO) is a simple and effective way to reach potential customers. Optimizing your website is a great way to ensure that your website is among the top returns for people searching for your products on search engines like BING, Google or MSN.

Some basic SEO tactics that Danipa employs when designing or re-designing a site can include:

• The creation of unique and accurate page titles
• The use of “description” meta tags
• Improvement of site structure
• Improvement of URL structure
• Ensuring that the website is easy to navigate
• Optimization of website content
• Improvement of anchor text
• Optimizing the use of images
• Use of appropriate heading tags
• Increasing the number of inbound links
• Technical advice on website development, i.e hosting, error pages, use of JavaScript
• Management of online business development campaigns
• Keyword searches

If you are looking for detailed information on how search engines work or for technical information on making your website “Google Friendly” then we recommend you visit Google’s help pages at: http://www.google.com/support/webmasters/bin/topic.py?topic=19494.

A good time to utilize SEO services is when you are considering a site re-design or planning to launch a new site. Please feel free to visit www.danipa.com to request a quote!