Why your “free” email will cost you
As a busy professional you work hard to build a positive brand around the work you do. In fact, many of today’s legal, accounting, real estate and other professionals benefit from having a business that conveys trust.
A lack of trust and perceived professionalism can directly translate to lost revenue
There are lots of ways that you have worked to build positive brand and inspire trust with your clients. Pleasant phone greetings when a client calls in, a professional sign over the office entrance, even stationary on a nice paper stock are important to let your clients know that you’re serious about your business.
How does it look after a great conversation with a potential customer when you hand them your card and the email address that you use for important business conversations is from one of the generic email providers like Hotmail or Yahoo?
Put another way; imagine a lawyer with an email address of lawyerbob@hotmail.com. Do you think Bob’s clients are comfortable knowing that private correspondence with their lawyer was being translated through a generic email service? How would their perception change if Bob’s email was Bob@Robertsonlawoffice.com?
Professional branding aside, there are some great reasons to have your email at your own domain name for business email:
Who’s going to help?
Delete an email? Can’t log into your account? Have a questions about the number of emails that you can send from your account? The generic email service providers have self-service tools to help you figure out your problem, but what can you do if you still have a problem? Who will you talk to and how long will you have to wait for help?
Avoid embarrassing communication errors
Imagine that a client is sending their year-end tax information to the accountants free Hotmail account at sarah.smyth@hotmail.com. Can you guess the amount of times that Sarah’s clients have emailed their sensitive financial documents to sara.smith@hotmail.com? Sure it’s the clients fault for not double checking the email, but could this have been prevented if she were sarah@reliableaccountants.com?
If you are serious about your business and your brand, consider how current and potential clients are judging you by a simple email address! Give your company the professional look of an email based on your domain!
Already have a domain? Then contact DANIPA today! You can get up to 10 email accounts for your business!
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It’s that easy!