Launching your new website is an exciting time for business owners. You finally have a website that will showcase your services and products to the world and with those businesses in mind, we have put together the three top tips that lead to long term future success.
Promote Your New Site EVERYWHERE!
Just because you have a new site does not mean that your clients, new customers or even search engines will know about it. You need to promote your site across all mediums. Take some time to craft a well written press release, announcement or email that can be sent to your email contacts, media accounts and customer lists. Highlight the new features and tell them what the new website will do for them and why you are so excited about it.
Your website should also be featured here:
Business Cards
Brochures / Flyers
Your Email Signature
Letterhead
Invoices
Social Media Accounts – Link to your new website with targeted Posts
Content
Keeping your content fresh and up-to-date is very important. Visitors will return to your site if they know that your content is relevant and of good use. Every new page that you create is another opportunity for your website to be found. Carefully consider what content you are creating and make sure that you include Keywords that your customers would search for on Google. By writing original content that is relevant, interesting and of use to readers you increase the chance that your article will be shared and linked.
Increasing your ranking takes time and perseverance. All of the effort that you put into marketing and maintaining your new site will pay off in the long term with increased traffic and potential sales. If you do not have the time to promote your website, or to create new content consider hiring a professional to manage your website.
BackLinks
Boosting the visibility of your website is all about building links that go to your site. Search engines follow links to navigate around the Internet and by taking the time to link your site to other sites, you greatly increase the chance that a search engine will find your site naturally.
Take some time to Google “Online Business Directories” and then enter your business directories on those sites. If you are a member of a consumer organization like your local Chamber of Commerce or Trade organization, make sure that your website is added to your listing. If you work with other businesses, make sure that you ask them for a link on their website. This is especially relevant if your products are being featured on their website or if you cross promote each other.
Danipa offers several packages for SEO and Maintenance services and we would be more than happy to discuss the options. Just give us a call!