There are so many ways a business can advertise these days it’s almost difficult to keep track of. While the majority of the new methods are online, there are still some traditional methods that work. One of these traditional methods is vinyl banners or custom posters.
It used to be that vinyl banners for business advertising looked cheap. Most applications of the vinyl banner were a black or white background with big, bold, and blocky letters. These signs usual indicated things like “GRAND OPENING”, “SALE”, or “GOING OUT OF BUSINESS”. Not only were the vinyl banners of the past simple, they were also tacky looking. But times have changed. With the advent of modern digital printing the vinyl banner has received a fresh breath of life and a second chance to make an impact.
The Perks and Uses of Vinyl Banners and Posters
These inexpensive, durable banners not only cost less than the typical permanent sign they’re also highly mobile and easy to transport. Consider how difficult it would be for the owner of a food truck to move between locations with a large, bulky sign made from metal or fragile plastic and you’ll quickly realize the value of the vinyl sign. Not only are these signs easy to move from place to place, they’re also able to be printed digitally. This feature allows business owners, or individuals, to include full color photographs and other eye catching artwork that was never possible before.
Convention and Conference Banners – Ever been to a crowded conference and wish you had a map? Well placed vinyl banners can help ease confusion and direct convention attendees to the right areas of the convention center. Having banners placed strategically around to announce meeting times, restroom locations, and other niceties is like having a personal guide available 24/7. They are also useful to explain prices and other details at sales tables which frees up sales
Street Advertising – One of the best ways to monetize a business banner is through street advertising. Although many would like to, a lot of small business don’t have the money to invest in permanent metal signs. This is where the vinyl banner has its strength. Because they only cost a couple of dollars to make these signs can be produced on a weekly basis to advertise sales and other specials the business is running. If you’re planning to start a business or open a new location a “NOW OPEN” or “COMING SOON” sign is a must have! But don’t just use big bold lettering and a white background. Include your full color logo and a website address as well.people to focus on selling, rather than answering redundant questions. Other uses include stage or podium backdrops, displaying a speaker or conference theme, or the ever popular company logo and motto.
Trade Shows – Any company or person attending a trade show as a vendor needs to have signage! It is an absolute must. Without adequate signage you run the risk of not being found by those who are interested in what you or your business has to offer. This type of banner is well-suited for the trade show environment because they are easy to transport (just roll it up and ship it), they’re durable and can last for many years to come. Improve your tradeshow presence with multiple posters that explain the products you’re offering. Full color printing allows for no detail to go unseen.
Things to Consider when Ordering
If the banners will be indoors you don’t need to worry too much about upgrading to an outdoor safe vinyl. However, if you plan to use them both indoor and outdoor, or think they may be used outdoors at some point, you’ll want to invest the little extra it costs to get outdoor safe vinyl. Generally speaking it’s a little thicker and withstands the elements, especially the wind, a lot better.
Always order solvent-based inks! Some printers use dye-based or pigment-based inks by default which is a less scratch and UV-resistant ink than their solvent-based counterpart. These inks will fade quickly when exposed to bright light like the sun. If you plan to keep your banners or posters in service for more than a few days than UV-resistant inks are highly recommended.
Lastly, if you need help creating an eye catching poster many sites allow you to design posters online. If you need a more customized banner, consult a local design firm and order the banner yourself.
About the Author:
Annie Harrington is a small business owner and freelance writer. In her free time she enjoys writing about ways business owners can positively impact their brand image with unique printed material like custom decals.