Does your website have Google Analytics? If you do not, start now and take advantage of this great tool that allows you to gain proper understanding of visitor interactions on your website. Google Analytics allows you to gain insights into the full customer picture across ads and videos, websites and social tools, tablets and smartphones.

Google Analytics makes it easy to serve your current customers and win new ones. Some of the key benefits of having Google Analytics on your website is that it allows you to build your audience, sell and convert, and act on your insights.

Build your audience with the help of Google Analytics.

• Know your audience.
  Analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.
  
• Trace the customer path.
  Track the routes people take to reach you, and the devices they use to get there, so that you can meet them where they are and improve the visitor experience with tools like Traffic Sources and Visitor Flow.
  
• See what they're up to.
  Tools like In-Page Analytics lets you make a visual assessment of how visitors interact with your pages. Learn what they're looking for and what they like, then tailor all your marketing activities - from your site to your apps to your ad campaigns - for maximum impact.
  

Sell & convert by using gained insights from what clinched the sale on your website.

• Reach your performance goals.
  See how your marketing programs are performing on all digital platforms with powerful tools like Multi-Channel Funnels and Attribution that helps you understand how all your campaign elements work together — allowing you to gain insights into which campaigns drive visits, sales as well as other actions of your users.
  
• Reach the right audience.
  Use Remarketing and real-time reporting tools to help you reach your most engaged viewers and also see the impact of your message at the moment it’s delivered.
  
• Reach peak capacity.
  You may have a great looking website but you will lose business if it does not work well due to slow page loads, poorly placed content, and crashes due to high visitor volume. Use reporting tools like Site Speed, Alerts, and In-Page analytics to identify these issues and fix your website to reach peak capacity.
  

Act on your insights and turn it into real results with Google Analytics.

• Test. Adapt. Succeed. Repeat.
  Google Analytics is built to help you compare different approaches and see which performs best. Make changes, re-measure, and test some more. The smartest way to make the most of your business and meet your performance goals is to know how well your latest promotion is converting and tweak it to give you the desired results.
  
• Share with colleagues.
  Create dashboards and reports tailored to the needs of different teams, then use custom alerts to notify colleagues when there's a big change in traffic patterns. Break down the internal silos that block your business, so you and all your colleagues can get behind the same data-driven truths and one unified strategy.
  

Fill Out Our Online Contact Form to learn more about how to use Analytics to understand your audience.

More Information about this product can be found on Google Analytics website.

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